A three-week diagnostic that maps where your enterprise marketing investment is building durable value - and where it is not. Before the platform decision becomes irreversible.
A migration, contract renewal, or platform consolidation is approaching and the current stack clarity is insufficient to make the decision with confidence.
Leadership has set an AI strategy mandate but the foundation readiness - data quality, identity governance, orchestration architecture - has not been independently assessed.
The organisation is separating from a parent stack, integrating an acquisition, or preparing for IPO - and needs an honest architecture baseline on a defined timeline.
Most enterprise organisations are investing heavily in AI-driven marketing capabilities. But the foundation that AI actually requires - governed data, identity resolution, orchestrated context - is frequently underdeveloped. The result is investment at the top of the stack while value leaks at the bottom. The Gravity Scan maps exactly where the misalignment sits, before a platform decision becomes irreversible.
Completed before the engagement begins. 30-45 minutes. Maps the current stack, identifies the critical decision context, and surfaces the key questions to address in the interviews.
Commercial track (CMO or equivalent, 75 minutes) and technical track (Marketing Ops or IT architecture, 75 minutes). Each follows a defined interview guide across all three Value Gravity™ layers.
Scored 1-5 against defined maturity criteria across the Commercial Foundation, Context Orchestration, and AI Capability layers. Every score is backed by evidence from the interviews and intake.
8-12 pages. Maps the current state across all three layers, identifies misalignment patterns, presents maturity scores with strategic implications, and recommends what to address in what sequence.
60 minutes with senior stakeholders. The report belongs to the client. No obligation to proceed to further work. The findings are useful regardless of what the organisation chooses to do next.
The Gravity Scan is a diagnostic. It tells you what the situation is and what to address in what order. It does not commit you to a particular platform, partner, or programme of work.
AI capability is abundant and getting cheaper. Enterprise context - governed, orchestrated, auditable - is where differentiation concentrates. The Gravity Scan tells you which layer you are actually building on.
A migration, contract renewal, or platform consolidation decision is in the next 6-12 months and the current stack clarity is insufficient to make it with confidence.
Leadership has set an AI strategy mandate but the stack readiness - data quality, identity governance, orchestration architecture - has not been independently assessed.
The organisation is separating from a parent stack, integrating an acquisition, or preparing for IPO - and needs architecture clarity on a defined timeline.
An incoming leader needs an independent view of what they have inherited - not filtered through the team that built it or the vendors that sold it.
An internal review or vendor audit raised questions that the implementation partner cannot answer independently, because they have a commercial stake in the outcome.
The marketing operating model is being redesigned and the technology architecture needs to be understood before the team structure and governance model can be set.
The Gravity Scan is delivered personally by Arjen Segers. No subcontractors at this tier.
Fixed scope. Fixed price. Findings presented in three weeks. The report belongs to you.
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