Focused 60-minute sessions that map where your enterprise marketing foundation is strong - and where it has gaps that your most important investments are running into.
Enterprise marketing teams are under pressure to deliver on AI mandates, justify platform investments, and prove commercial impact - all at the same time. Most of these pressures share the same root cause: the foundation underneath the stack was not designed for what is now being demanded of it. Each Pulse diagnostic maps a specific dimension of that foundation gap. One session, one topic, immediate clarity.
A 15-minute questionnaire that maps your current situation, stack, and the specific questions you need answered. No time wasted on discovery during the session itself.
60 minutes with Arjen Segers. Structured assessment against defined criteria. Not a sales conversation. Not a platform demo. A diagnostic.
A one-page assessment showing where you are strong and where you have gaps. Clear enough to share with leadership without further interpretation.
A focused document (2-3 pages) identifying what to address first, in what order, and with what dependencies. No vendor recommendations. No sales pitch.
Every Pulse is delivered personally by Arjen Segers. No subcontractors. No junior associates.
Each Pulse enters through the problem you are already experiencing and reveals where the root cause actually sits. The findings are useful on their own - and they naturally surface whether a deeper assessment would be valuable.
Your AI pilots work in the lab but not in production. This diagnostic maps whether your data architecture, identity model, and governance can actually support what AI requires.
A security event has happened. This diagnostic maps your immediate exposure - credential risks, access control gaps, data processing vulnerabilities - and prioritises what to address now versus what can wait.
Before something happens. This diagnostic assesses how secure your marketing technology stack actually is - access controls, credential management, data processing governance, vendor security posture.
You are considering a platform change - or one has been decided for you. This diagnostic maps the hidden risks: data model portability, integration dependencies, governance assumptions, realistic timelines.
Each of these diagnostics follows the same Pulse format: 60 minutes, EUR 1,000, independent assessment with scorecard and action brief. They address foundation issues that surface consistently across enterprise marketing organisations.
Maps the actual state of your marketing data: completeness, consistency, decay rates, and the governance structures (or lack thereof) that determine whether quality improves or degrades over time.
Assesses whether your attribution model actually reflects commercial reality. Examines data inputs, model assumptions, stakeholder trust, and the gap between what the dashboard says and what leadership believes.
Maps the handoff between marketing and sales: lead routing, SLA integrity, data quality at the handoff point, and the governance that determines whether alignment is structural or aspirational.
Assesses how well your organisation resolves customer identity across channels, platforms, and touchpoints. Examines matching logic, data inputs, profile completeness, and the gap between the CDP promise and operational reality.
Maps the overlap, redundancy, and utilisation gaps in your marketing technology stack. Identifies which tools are earning their place, which are duplicating effort, and where renewal leverage exists.
Examines the lead and opportunity routing logic across CRM and marketing platforms. Maps where handoffs break, where data degrades in transit, and where routing assumptions no longer match commercial reality.
If a Pulse diagnostic reveals that the foundation gaps extend across multiple dimensions - data quality, identity, governance, security, integration - the Gravity Scan provides the complete picture. A three-week, 28-area diagnostic that maps your entire enterprise marketing foundation. The Pulse findings naturally feed into the Scan's assessment structure.
EUR 1,000 per diagnostic. 60 minutes with a senior MarTech architect. The findings are yours regardless of what you do next.
Learn about the Gravity Scan